Head of Digital

(Volunteer / Part Time) Ideal time commitment: approx. 5-10 hours per month; flexible

Responsible to: the Creative Director Unicorn Magazine

Bi Pride UK’s mission is to create spaces where people who experience attraction beyond gender can be freely visible and celebrate themselves and their identities. It’s not enough to be ‘welcome’ at a Pride. We make up a very large proportion of the GRSD (Gender, Romantic and Sexual Diversity) community – many stats actually say we’re over half the community – and we deserve to be visible and celebrated in our own right.

There are many ways to make this happen, and we work in many ways to bring this change about:

  • Outreach work – our consultation work with local Prides and the UK Pride Organisers Network works in a tailored way to make sure that bi-inclusion is a top priority and is being done well. We also put on corporate events, cabaret nights, and loads more, to make the country a little bit more inclusive
  • Organising a high-profile annual Bi Pride event – Bi Pride UK organised the first Bi Pride in the UK, and the largest gathering of bi people in recorded history. This celebration of identity will continue every year offering a space for education and pride.
  • Building a strong online and virtual community – just as important as the rest of our work is making sure that people hear about it! People need to know what resources and spaces exist for them, and how they can connect with other people like them

All positions at Bi Pride UK are open to anyone over the age of 18. Bi Pride UK is striving to build a team that is truly and meaningfully inclusive, we encourage applicants from all backgrounds, and are proactively seeking applicants from minoritised and marginalised groups including applicants of colour, trans and non-binary applicants, and disabled applicants. We value the insight of your lived experience and what it can bring to the organisation.

We are conscious of the barriers faced by racialised, disabled, trans, and nonbinary communities in gaining traditionally valued work experience. We will take this into account and prioritise the potential of applicants from these communities over previous experience: your potential to learn and grow in the role is important to us, so even if you don’t have 100% of what we are asking for, we want to hear from you!

The role:

Unicorn Magazine is a sister project of Bi Pride UK. Launched as the world’s first bi arts and culture magazine. Unicorn now caters to a wide spectrum of sexualities and identities that fall in between gay and straight. The main objective of Unicorn Magazine is to platform under-represented voices form the community while talking about sexuality in real-life context. A space to excite and inspire. Readership of Unicorn is already in the tens of thousands online, content published from over 15 countries, shortlisted for two awards as part of Bi Pride UK. For 2021, Unicorn Magazine’s operational objectives is to expand its readership, support team, and to start a rapid revenue generation process to be able to give back more crucial funds to the community and contributors to the magazine. In short: reach more people, fund more talent.

The Head of Digital will look after all the different avenues readers interact with and find Unicorn Magazine online. The main priority is our social media presence. The main objective of the Head of Digital will be to rapidly expand our following and social reach. Our Magazine produces high quality, global, original content – but we need to formalise a strategy of amplification on social. This in turn will give our contributors a wider scale of exposure and give more value to our platform. The Head will be responsible for other volunteers in the Digital Team and how best to utilise their volunteer time for social strategies.

  • Manage the Digital Team including Social Media Coordinators and Community Coordinators to deliver an ongoing social strategy
  • Work with the Digital volunteers on new social innovations for Unicorn Magazine such as TikTok
  • Measure the metric impact of different content and report back to the Creative Director on recommendations for content and promotion
  • Curate the social content calendar so Unicorn Magazine is regularity posting updates or articles online
  • Develop engagement strategies with contributors, writers, influencers, and cover starts to maximise their audience reach for Unicorn Magazine

We’re looking for someone with a track record of growing digital audiences as this is a key measure of success for 2021 for the project.

Why volunteer for a charity? Volunteering in your industry position is an excellent way to build up your skills and add another exciting project to your CV. Bi Pride UK are growing rapidly and quickly making a name for themselves in the GRSD environment as a historic charity. This is an excellent opportunity to grow professionally while making great change for a fantastic cause.

Volunteer specification:

· Interest and passion for tackling discrimination against and improving the visibility of people in the UK who experience attraction to more than one gender;

· An understanding of the needs of bi people and communities in the UK;

· Commitment to the aims and objectives of Bi Pride UK;

· A team player who is ready to get stuck in with an awesome charity team

· Experience curating content for journalistic or arts projects

· Connections to a network of GRSD writers and artists

· A degree in Marketing, Journalism, or Business Management preferred but not essential

· Meticulous attention to detail;

· Ability to self-motivate when working remotely;

· Strong written and oral communication skills.

To apply, please email a CV and cover letter by the 29th February, 5pm.